Glam your doll, Glam yourself, Glam your world! Welcome to the world of InstaGlam Glo-up Girls – where a little #GLO-tivation is all you need to achieve your goals! InstaGlam Glo-up Girls is the newest and trendiest fashion doll brand, with sophisticated fashions, exciting transformations, 25+ surprises and a face mask for YOU with every doll! InstaGlam Glo -up Girls empowers girls to celebrate who they are today and who they are becoming. With InstaGlam Glo-up Girls, you can express yourself through self-care, spa play, manicures, and makeup, and discover surprise fashions, accessories, and magical transformations! Makeover your InstaGlam Glo-up Girls doll from pyjamas to the runway - while pampering yourself along the way. And just like every real girl, your doll has a unique personality and style, plus awesome aspirations. Erin’s style is Creative & Colourful. Clever, street-smart, strong-willed, and independent she's always chatting with friends and the first one to the party. Oh - and she loves pulling pranks on her friends! So, what are you waiting for? Let's #GLO!